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Sure it is not as easy as you think but reading the tips below will give you more encouragement:
Identify your preferred shop type
A.Online Shop – selling of products and services through the internet.
B.Conventional Store – products are displayed in a rented or owned space
If you choose the conventional type of a store then it would be best to take note on the following:
Location – your place should be accessible enough to all people, regardless if they have a car or not. This will help them find your shop so easy.
Who Are Your Target Customers/Clients – you have to identify them for you to be able to know what particular items are you going to sell.
Kind of Type Of Products To Be Sold – select those products which you think would be saleable enough for your target clients. This is to avoid overstocking or keeping “slow-moving” products.
Staffing Or Hiring Of Employees – advertise your job openings (positions available and others) outside your house, your friends’ or relatives house and other biz establishments. Take advantage of the internet and mobile technologies too. “word of mouth” will be of big help also, so spread the word. This will definitely minimize your advertising expenses.
Who To Hire – pick only those applicants whom you see are responsible in their work. Positive work output is expected from them.
Be Ready For Product Knowledge//Training of Employees – all employees should learn the products they are selling. This does not only apply to sales people, even those who are behind the scenes like accountants and others should know the items from their heart. This will boost your workers’ confidence in marketing the products. End result? Closed sales deal.
Create Financial, Administrative and Operational Systems – try these simple yet useful ideas:
Financial System – record your daily sales, expenses, collectibles, payables, cash count and cash and check deposits and issuances. This will give you daily financial summary at a glance.
Administrative System – communication letters, memos and other administrative reporting system is necessary
Operational System – application of different and effective selling techniques are important in this aspect.
Make Your Store Appealing/Catchy – a store that is well and not over decorated will certainly attract customers. Products should be arranged according to say gender or usage. This will make your clients keep on coming back and will surely give you higher sales. |